Professional Marketing Courses – Which One to Choose?!

Hello & Hallo,

There is so much choice…but which course to go for?!?

One of the main things that I realised when seriously started looking into studying a professional marketing degree was how many different providers there are which all offer very different course. Who is the right one?!?!

Here are some of the providers that I looked at & some top-line information:

CIM – Cartered Instituted of Marketing

http://www.cim.co.uk/

They offer various courses in marketing for which specific previous qualifications and set time in work are required. This limits the courses that one is able to attend. I could have done “Certificate in Professional Marketing”.

Time: not sure (ca. 12 month)

Cost: £2,222 – £5,192 (Online or face-to-face)

Pro:

  • Internationally recognised
  • Online option & study-centres outside of London

Con:

  • Focus on traditional marketing; digital not covered a lot
  • Limited by their regulations as to courses that one can attend

 

CAM – Communication Advertising Marketing

http://www.camfoundation.com/

The CAM had a Diploma in Digital Marketing (http://www.camfoundation.com/qualifications/courses/diploma/diploma-in-digital-marketing/). It looks like this course covers all the basics but since I have been working in digital marketing for 3 years now this seems a bit too introductory.

Time: not sure (ca. 12 month)

Cost: from ca. £1,000 (online)

Pro:

  • Part of / associated with CIM = benefit from reputation
  • Online study option

Con:

  • Digital marketing courses looks very introductory

 

Squared Online – Google Academy 

https://www.wearesquared.com/digital-marketing-course

I was not too interested in this as the course does not seem to cover digital marketing in a lot of detail. Also, being a Google course I thought it would be very much impacted by this and biased. I prefer studying a course provided by an independent supplier. However, being backed by Google will have many benefits – e.g. for search engine marketing & PPC.

Time: ca 5 month (6-8 hours per week)

Cost: £2,098.80 inc. VAT

Pro:

  • Backed by Google = reputable
  • Many group projects – working with other will help see new viewpoints & learn from other course participants

Con:

  • Limited syllabus
  • Google backing could mean bias towards related subjects
  • London only

 

General Assembly

https://generalassemb.ly/education/digital-marketing/london

The General Assembly offers regular talks and courses on digital marketing and the digital industry in general in London which are often free to attend. Though I haven’t attended one of these talks yet they look very interesting. They also offer courses on various topics.

Time: 10 week / part-time

Cost: £2,800

Pro:

  • Comprehensive syllabus
  • Central-London location

Con:

  • Newer organisation lacking recognition
  • London only

 

IDM – Institute of Direct & Digital Marketing

https://www.theidm.com/marketing-qualifications/professional-diplomas/idm-professional-diploma-in-digital-marketing

The Institute of Direct & Digital Marketing offers training & courses to marketing professionals. Their reputation is growing and you can now find job descriptions which ask for IDM as well as CIM qualifications.

Time: 9 month

Cost: £3,270 incl. VAT

Pro:

  • Various course options to suite your needs – online, part-time (10 x evening sessions), intensive (2 x 3 full days), day release (6 x 1 full day)
  • Online marketing covered in great depth – 16 modules

Con:

  • No price difference between different course options – online in my opinion should be less expensive as you do not get the interaction with a lecturer

 

This is just a really brief introduction to some of the courses available. All the pros & cons are just my very personal opinion & this might be very different for you should you be interested in doing a course like this.

However, I know that I wish I would have found a top-line comparison of the main courses in digital marketing when I was doing research into what course to study to get an idea as to what options there are. I hope this is at least a little bit helpful!

Bye & Tschüss,

Marlene xxx

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